The one place I love to visit, and visit often, is Target.

Wait, let me start over.

“Hi, my name is Muffintopmommy, and I’m addicted to Target”, or as I, and seventy bazillion others affectionately (nay, lovingly?) call it, “Tarjay”. I know that to some Target might just seem like any other big box store, but to me it’s so much more. I would go so far to say it’s a huge part of my life right now. No, I am not kidding!

Really. Stop laughing, you! Come on, did you really think I was going to say Bloomingdale’s or some fancy pants place like that?


“Henderson, cut the lights, lock the door…I see the bourgeois coming. Quick, quick!”

Target is where I buy a lot of household stuff, sure, but it’s also where I end up socializing, and for better or worse, buying a lot of my clothes. Now, this is partly because I can rapidly toss clothing items into a moving red plastic cart while I shop on the fly with the little scamps in tow…. and partly because Target really embodies ‘cheap chic’… in my humble opinion. I like to think I really am quite the budget fashionista—please, don’t tell Stacey and Clinton. (Or better yet, do tell.  I exaggerate my talent, and could use a $5,000 wardrobe makeover and some pointers on how to disguise the muffin top, because it is becoming abundantly clear that I am just going to continue to whine about it while doing nothing to change.)

There, I said it. I feel better now.

Please note for your shopping pleasure that Target really knows its audience. “A” for effort Target marketers—no doubt a team of savvy moms—you thought of everything. Frazzled mommies on the go rejoice that the big red shopping carts that restrain your crew can easily navigate their family changing rooms. Take that Bloomies!

Every time I hit Targ I run into other moms I know and end up yukking it up by the laundry detergent or seasonal items. I’m not going to lie to you, staying home with three kids four and under can make for long days, especially when those frosty New England winters hit, and I so look forward to my impromptu social hour. Don’t even tell me you didn’t know Targ was an informal social club? (Are you lying? Admit it— you’re right there with me.) They don’t advertise it in the Sunday flyer but it’s a well known fact among moms. You might have your water cooler, we have our aisle seven!

Target having everything I could possibly need under one roof is both a blessing and a curse. It’s fantastic because I only have to take the kids out of the car seat ONCE to do a million errands. What’s more flipping annoying than taking three kids, none of whom can buckle themselves yet, in and out of car seats on multiple errands? You might as well go have a tooth pulled then do that. (Although wait, I just remembered– that’s my vacation!)

Really, the only downside to my love affair with Targ (I like to abbreviate words. So fun. Go ahead and try it. Be a rebel. I dare you.) is that it is absolutely a threat to my household finances. But if posed with the choice, heat, light or Targ, I gotta admit, I’d have to think about it long and hard…..

Okay, I decided.

Who needs light when you can just go to Targ and enjoy all the lovely, fluorescent bright lights you want for as long as you want?! Lighting at home is so glorified anyway. So twentieth century. Laura Ingalls didn’t need light, so neither do I!

It is just so terribly easy to become derailed in Targ. I swear the orangey red décor riles you up into a spending frenzy or there’s some kind of secret old school subliminal messages in play. All I know is I might go in there for toilet paper and soap, a minor and necessary expenditure, and then come out with new wine glasses, some shorts, a frame, a book, bathing suits for the kids, tortilla chips, stationery, a purse and—oh, don’t forget the undies at the check out—seven pair for $6.99 with the fancy cursive writing on the band—sing with me now, “I’m bringing sexy back. Yeah!” 

But the kicker? I’ll get all that and then forget the toilet paper and soap that I went there in there for in the first place.


I’m pretty careful with the household budget but in Tarjay I end up like a kid in a candy store and since most things are reasonably priced, I figure what’s the harm—til I get to the register and realize, omg, all this piddly stuff really adds up and did I really just spend that? If I get out under $100 bucks, it’s a good day. (My friend’s sister jokes that there’s a $100 cover charge at Target. I swear no truer words have been spoken.) I have no idea why each and every time I shop at Target what I spend astounds me. You’d think I’d learn some defense or something, or, gasp, just not shop there. But the fact is I don’t want to stop. I can’t stop!!!!


I think I need an intervention.

It’s comforting to know I’m not the only one who suffers from Targ-diction. I’m not going down alone. As a joke, I started a Target group on Facebook. (What? I do too have a life!) Are you really surprised I’d be into Facebook?  I’ve already revealed that I’m a thirtysomething mom of three boys four and under, who has a serious muffin top problem and looks forward to socializing at a big box store. Should it surprise you some of my biggest socializing now occurs online? It’s not sad. It’s not!

But I’m digressing again (Adult onset ADD? I keep meaning to look into that…but then… I interrupt myself again and forget.). Just for kicks, I decided to see if I were the only loser, I mean, mom, who shared these sentiments about Target. I figured it would be a fun social experiment of sorts. Here’s the group’s description as I wrote on FB, and you can check for yourself, it’s 100% real and serves no actual purpose as evidenced by the fact that I put it under, “just for fun/totally random”:


For all you moms out there who hit Target at least once a week…..if you go in with the intention of buying a ‘few’ things, and come out with at least $50 worth of ‘stuff’…..if you bump into at least a few other moms you know every time you go and love the little impromptu social hour by the cleaning products….if you can’t stay away from the pull, the glow, the allure of the orangey-red decor of Targhhhay….if you passionately tick off a laundry list of why Target is infinitely better than it’s dingy, unhip, uncool and no fun rival Wal-Mart, this group is for you! Target addicts unite! Admitting it is the first step to recovery….although, none of us probably want to recover…where would we go on weekday mornings then???

I’m proud to say, we are 63 members strong! And? We’re a geographically diverse group, having members from coast to coast, and even from Canada making us…an “international” group (That’s what I’m talking about; I like to foster international relations.) and  proving the Target addiction knows no boundaries, and targets (no pun intended) any mom, anywhere. Consider yourself forewarned!



Filed under Mom-ness, Random Rage, Retail Therapy, Some things just don't fit into a neat little box. The uncategory!, Suburban Madness, Yo! It's a girl thing!

46 responses to “TARGET: MY LIFE, MY PASSION, MY LOVE!

  1. Sue Heimberg

    How do I join the facebook group? I definitely fit the profile! Great blog!

    • jrfrong

      You can view it on my FB profile page I think? Or I think I can send you an invitation. Or you can just put the name of the group into the top right box where you search for people and it should pop up. It’s totally silly but so many of us suffer in silence…why not say it loud and proud together!

  2. Mary Morse

    Yup, among my friends, we call it the $100 store. Now that my offspring are all in school, I don’t go nearly as often, but I’m willing to admit I miss it. (And I might go later today. I need just one storage bin…but we all know where that will lead!)

  3. Suzanne

    Today’s blog reminded me of seeing the movie “Career Opportunities” in the early 90’s and how surprised I was at the store they were in. I didn’t know Target was a real store then, since it hadn’t made it this far up the east coast yet.
    I must say I also have a cover charge there. I never come out only with what I went in for. And having Starbucks inside doesn’t help personal finances either!

  4. I love Target! I’m in there as often as possible….and yes, I buy their clothes, too. I can not stomach purchasing clothes any where else. I do not have the budget to buy $90 pants and $40 tops! No thanks!! I could buy 3 or 4 outfits at Target for the cost of one outfit any where else. To me, it is a no-brainer!

  5. Lisa D.

    Please remind me NOT to take a sip of my wine when reading any of your blogs! I almost spit it all over my monitor when I was reading this… I can’t tell you how many times I have forgotten the TP or soap!!! Too funny.
    As a mom of four boys (YES, 4…you didn’t read it wrong) I am with you every step of the way! Keep the laughs coming.

    • jrfrong

      That is the highest compliment that you spit your wine, Lisa, it really is! Though, I’m sorry for the mess. And four boys? Now I know why you’re drinking wine. Cheers! Thanks for reading and commenting! 🙂

      p.s. Moms of boys unite!

  6. I’m an addict, and I will be one until they take my Merona sweatshirt out of my cold, dead hands.

  7. Yep, I went in there today for paper towels, diapers, and wipes and came out $135 poorer than I started. At least this time I remembered the three things I went in there for.

    And as my mom says, “If they don’t have it at Target, you don’t need it.” Amen.

    • jrfrong

      Your mom is a very smart woman Seriously, who needs any other place? In fact, I could be very happy going on vacation to Targ for a few days…yummy food, plenty of cute outfits, books to read, tv to watch, and fun toiletries to try. Hmm….might have to look into that!

      $135 for diapers, wipes and tp is steep. Someone got sucked in! HEE. Thanks for reading and commenting, and for “getting it!”

  8. I love Target too, but I’ve just discovered Wal-Mart for the first time in 9 years and I have to say I’m starting to convert. Maybe its because I can shop for groceries and kitchy stuff all at once. Target is still my first love though. You go in for a $5 item and comes out less $100.

    • jrfrong

      I do agree that Wally has raised its game lately and has some cute stuff. But I can’t help but get sketched out by some of the clientele. No, I’m not saying I’m a beauty queen, but I have all my teeth and shower regularly. Just sayin’! My dream come true would be a Tarjay with groceries. I went into one once when I was on a business trip in Kansas City years ago and now I know what heaven looks like!

  9. Lisa Feeney

    Totally Relate!!!! I never ever get the paper towels I went in there for but I have everything else a person might need!!!!!!
    I am going to join the club on FB!!

  10. Kelie Farrell

    I love Target!!! I get everything there, love the “one stop shopping”! It is hard enough to get my 2 girls (ages 1 and 3) into a carriage to do any shopping at all, so more than one store would be out of the question. I am soooo addicted to Target!

  11. Shelby Mills

    I can soooooo relate to this!! I live in Australia and always visit Target when I am in the US. I also get to the checkout with all the ‘bargins’ and then find I have spent heaps!…..Halloween is a real trap with all the halloween candy – not to mention to tableware and props…. We do have Target in Australia but we dont get the same sort of stock as you get over there.
    Target shopper and proud of it!!!

  12. Corning made wine glasses seem to be the best! they are tough and have great designs ‘

  13. those thick and heavy borosilicate wine glasses are the best but they are very expensive *`- *:”

  14. Howdy, i read your blog occasionally and i own a similar one and i was just
    wondering if you get a lot of spam comments?
    If so how do you prevent it, any plugin or
    anything you can advise? I get so much lately it’s driving me
    crazy so any support is very much appreciated.

  15. It is in point of fact a nice and useful piece
    of information. I’m satisfied that you simply shared this useful info with us.

    Please keep us up to date like this. Thank you for sharing.

  16. Excellent blog! Do you have any suggestions for aspiring writers?
    I’m hoping to start my own site soon but I’m a little lost on everything.
    Would you propose starting with a free platform like WordPress or
    go for a paid option? There are so many options out there that I’m totally
    overwhelmed .. Any ideas? Bless you!

  17. Hello! I could have sworn I’ve visited your blog before but after browsing through some of the
    posts I realized it’s new to me. Anyways, I’m definitely delighted I came across it
    and I’ll be book-marking it and checking back frequently!

  18. It’s amazing for me to have a website, which is beneficial
    designed for my experience. thanks admin

  19. Definitely consider that that you stated. Your favourite justification seemed to
    be at the net the easiest factor to understand of. I say to
    you, I definitely get irked whilst other people think about concerns that they just do not recognise about.
    You controlled to hit the nail upon the top as neatly as outlined out the whole thing without having
    side effect , people could take a signal. Will likely be back to get more.
    Thank you

  20. Yes! Finally something about wireless routers.

  21. I believe what you composed was very logical.
    However, consider this, what if you wrote a catchier post title?

    I am not saying your information isn’t solid, but what if you added a post title
    that grabbed people’s attention? I mean TARGET: MY LIFE, MY PASSION, MY LOVE!

    | muffintopmommy is a little boring. You might peek at Yahoo’s home page and see how they create post headlines
    to grab viewers to open the links. You might add
    a video or a related picture or two to grab readers excited about
    everything’ve written. In my opinion, it might make your blog a little livelier.

  22. Hi there, yes this piece of writing is in fact good and I have learned lot of things from
    it on the topic of blogging. thanks.

  23. Thanks for your personal marvelous posting! I quite enjoyed
    reading it, you can be a great author. I will ensure that I bookmark your blog and will eventually
    come back later in life. I want to encourage continue your great writing, have a nice weekend!

  24. An intriguing discussion is definitely worth comment. I think that you ought to write more
    on this subject, it may not be a taboo matter but usually people don’t speak about
    these issues. To the next! Cheers!!

  25. Fine way of telling, and pleasant paragraph to take facts on the topic of my presentation focus, which i am going to deliver in institution of higher education.

  26. This paragraph will help the internet viewers for creating new webpage
    or even a weblog from start to end.

  27. Tremendous issues here. I’m very happy to peer your post. Thank you so much and I’m
    having a look forward to contact you. Will you kindly drop me a e-mail?

  28. This text is worth everyone’s attention. Where can I find out more?

  29. I do not even understand how I stopped up here, however
    I believed this publish was good. I don’t realize who you
    are however certainly you are going to a famous blogger
    if you happen to aren’t already. Cheers!

  30. Thanks for your marvelous posting! I really enjoyed reading it, you happen to be a great author.

    I will be sure to bookmark your blog and will come back from now on. I want
    to encourage you continue your great work, have a nice morning!

  31. Hey would you mind letting me know which webhost you’re working with?
    I’ve loaded your blog in 3 different web browsers
    and I must say this blog loads a lot faster then most.
    Can you recommend a good hosting provider at a honest price?
    Cheers, I appreciate it!

  32. I’m amazed, I must say. Seldom do I encounter a blog that’s both educative and entertaining, and without a doubt, you have hit the nail on the head.
    The issue is something which not enough men and women are speaking intelligently
    about. Now i’m very happy I came across this in my hunt for something relating to this.

  33. I tend not to leave a leave a response, however I read a few of the responses here TARGET: MY LIFE, MY PASSION, MY
    LOVE! | muffintopmommy. I do have 2 questions for you if you don’t mind.
    Could it be simply me or does it seem like a few of the responses look as if they
    are left by brain dead people? 😛 And, if you are posting on additional places,
    I’d like to keep up with everything new you have to post.
    Could you post a list of every one of all your social pages like your Facebook page,
    twitter feed, or linkedin profile?

  34. Piece of writing writing is also a excitement, if you be familiar with then you can write if not it is complex to write.

  35. good one!
    Would you also have a look at my blog and shoutout my blog?


  36. May I simply say what a relief to uncover an individual who genuinely knows what they are talking about on the
    internet. You definitely understand how to bring a problem to light and make it important.
    More people must read this and understand this side of your story.
    I can’t believe you aren’t more popular because you most certainly have the

  37. Thanks for one’s marvelous posting! I truly
    enjoyed reading it, you can be a great author.
    I will ensure that I bookmark your blog and may come back in the foreseeable future.

    I want to encourage you to continue your great posts, have a nice

  38. It’s amazing in support of me to have a web
    site, which is helpful in favor of my know-how. thanks

  39. Hello! This is my first visit to your blog!
    We are a group of volunteers and starting
    a new initiative in a community in the same niche. Your blog provided us useful information to work on.
    You have done a extraordinary job!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s